AI in Traditional Businesses: Where to Start
The path to AI adoption and value extraction for traditional, non-tech businesses. How to go from zero to one quickly and scale sustainably.
Led by Dhruv Gupta
What it's about
Plenty of companies think they've started their AI journey because they gave everyone a Copilot license. Then nothing changes. The hard part isn't access to AI — it's knowing where it actually creates value in your business, and where it doesn't.
This session is a practitioner's walk through where traditional, non-technical companies should begin: the no-regret first moves, how to get teams actually using AI without overcomplicating it, and a simple lens — automate, augment, or avoid — for deciding where AI belongs and where it doesn't yet.
The end goal is value, not novelty. Rather than boiling the ocean, you ring-fence one area, go deep, and treat it as AI-first. Expect a candid, example-driven hour: where the friction is, where things fail, and where the real upside lives.
What you'll take away
- Your one no-regret first move — where to start when everything feels like a priority.
- The automate / augment / avoid lens for deciding where AI belongs in your own functions.
- Why going AI-first on a single vertical beats spreading thin across the whole company.
- How to spot your "dead zones" — where AI shouldn't go, at least not yet.
Who should attend
Business & ops leaders
Running a traditional or non-tech company and wondering where AI should actually come in.
Functional heads
Owning sales, finance, or operations and looking for a no-regret first AI move.
Operators & advisors
Helping established businesses adopt AI for real value, not just for show.
Who'll be leading
Dhruv Gupta
AI & New Ventures Consultant
Dhruv Gupta is an AI expert, currently at a leading global management consulting firm. He has spent his career at the intersection of technology and business practice — helping companies turn new capability into real, extractable value.
He has seen firsthand where AI adoption creates friction, where it fails, and where it pays off, and he is a hands-on AI product builder himself.
Live on Zoom · 60 min
July 28 · 9:00 AM IST