How To Brand In The Age of AI
In a world of infinite content, building a strong and distinctive brand is more important than ever. Learn how to leverage AI for personalizing at scale without diluting brand authenticity.
Led by Amit Singh
What it's about
Every business now has the same tools: instant copy, beautiful creatives, and infinite campaigns. The problem is that it all looks, sounds, and feels the same.
Combine that with a world where customers increasingly discover products solely by asking AI systems. The need for a branding strategy that makes you stand out to both humans and to agents is stronger than ever.
Amit goes deep into how business owners and brand custodians must respond to this dynamic environment. He shares how marketing workflows can be completely reimagined with AI, where humans will always add value, and what the future of marketing holds.
What you'll take away
- How to create AI content that's both scalable and personalized
- The evolution from brand guidelines to 'a brand brain' as the source of truth for all teams
- Why AI agents rank businesses differently than search engines and what to do about it
- 30 day plan for transforming marketing into your company's most AI native function
Who should attend
CMO & Brand Owners
Moving from scattered experiments to a unified AI native marketing stack
Founders
Unsure about how to position their brand to stand out in the age of AI
Agency Leads
How to stay relevant and add value to clients when AI becomes more capable
Who'll be leading
Amit Singh
Founder at Kensaa (ex Mastercard, IIM-A)
Amit Singh is the founder of Kensaa, a frontier digital marketing firm building AI-driven content and brand systems for businesses across industries. An IIM-A alumnus, he's previously worked at Mastercard in NY and is a patent holder in the US and Singapore
He spends his time obsessing over how to harness powerful AI systems to transform brand identities, how AI driven marketing can become a competitive force without unlimited budgets, and how companies can take advantage of this unprecedented era of intelligence.
Live on Zoom · 60 min
September 5 · 3:00 PM IST