Build Authentic Brands With AI
Master the complete playbook on how to leverage AI for crafting personalized, authentic, and memorable brand stories.
Do you want to build a brand that your customers love and can't stop talking about?
Then you need communication that is personalized, authentic, and memorable across every single touchpoint. You also need to do this at scale, repeatedly, over a long period of time.
AI was supposed to solve this problem for you. Theoretically, every one should be able to create infinite content and design campaigns that go viral in an afternoon.
But when you actually work with AI models, you get output that is sloppy, looks the same as everyone else's, and results in zero improvement in how customers perceive you.
After this workshop, all that will change. We will teach you how to harness the power of frontier AI models like Claude Fable and GPT-6 Astra to create brand outputs at the volume the market now demands, without compromising your distinctive style and tone.
You will learn how to build two artifacts: a brand brain, i.e. a single context system that gives every AI agent your voice, and a synthetic panel, where AI simulates your real customer segments to predict how positioning will land without spending a dime.
Bring a real brand. You build on it across the four hours and take it to the next level.
What you'll take away
Master the specific techniques to leverage AI for building brands without becoming generic and sloppy
Design a brand brain your team and your agents can both work from
Simulate a self improving synthetic panel that represents your real customers
Scale content that is personalized, authentic, and memorable (i.e. not AI slop)
Instrument metrics and analytics to understand real world impact
Who we built it for
Founders
Founders who are the brand, and need it to hold up without a marketing team behind it
CMOs and brand owners
CMOs and brand owners who need a coherent AI strategy that produces real results without diluting brand quality
Agency leads
Agency leads who need to scale client output quality and quantity without adding headcount
The agenda
Bring a real brand. You build on it across the four hours and take it to the next level.
Introduction & Context Setting: Why all AI output looks the same, unless you deliberately create the system that helps you become distinctive and personalized
Building A Brand Brain: Take your existing brand artifacts and run them through our platform / assessment system to create a brand brain that captures your voice, tone, and imagery.
Designing A Synthetic Panel: Use proprietary methodology developed by our team of industry experts to craft synthetic panels weighted by your customer mix and representing your unique personas
Wiring A Production Workflow: Harmonize the brand brain and synthetic panel to craft multiple AI creatives that are VISIBLY better than generic AI slop
Creating Metrics And Feedback Mechanisms: Learn which metrics you need to monitor, how to interpret them, and how to feed them back into your synthetic panel and brand brain for continuously improving outputs
Your next 30-day plan: How to keep the momentum going after the workshop.
How we'll interact
Live session on Zoom — Learn directly from Amit Singh & Akhil Raj Gupta in a real-time, interactive format. Ask as many questions as you like.
Lifetime access — Come back to the recording and everything you built on the day, whenever you need it. Stay connected after the workshop via email or WhatsApp.
A room of operators — You work next to other founders and marketing leads solving the same problem on a different brand.
Certificate of completion — A record of the day for LinkedIn or your employer.
Who you'll learn from
Amit Singh
Founder at Kensaa | AI Marketing Leader (ex Mastercard)
Amit Singh is the founder of Kensaa, a frontier digital marketing firm building AI-driven content and brand systems for businesses across industries. An IIM-A alumnus, he's previously worked at Mastercard in NY and is a patent holder in the US and Singapore.
He spends his time obsessing over how to harness powerful AI systems to transform brand identities, how AI driven marketing can become a competitive force without unlimited budgets, and how companies can take advantage of this unprecedented era of intelligence.
Akhil Raj Gupta
Founder at Luminary, ex Airbnb
Akhil is the founder of Luminary (theluminary.ai), an AI platform that connects world-class practitioners to individuals and companies for AI education and training.
Akhil is also an executive advisor to CEOs on AI transformation and strategy, helping them to deploy AI in their organizations, become superproductive themselves, and build customer facing AI products.
Before that, Akhil spent years in Product and Strategy at Airbnb in SF, where he owned the global customer loyalty and brand goodwill mandate — one of the company's largest P&Ls, run across the most operationally complex marketplace in the world.
Everything else you need to know
No. You need a brand you are responsible for. If you can describe what your company does and who it is for, you have enough to build with.
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