Build Authentic Brands With AI
Master the complete playbook on how to leverage AI for crafting personalized, authentic, and memorable brand stories.
What you'll walk away with
Do you want to build a brand that your customers love and can't stop talking about?
Then you need communication that is personalized, authentic, and memorable across every single touchpoint. You also need to do this at scale, repeatedly, over a long period of time.
AI was supposed to solve this problem for you. Theoretically, every one should be able to create infinite content and design campaigns that go viral in an afternoon.
But when you actually work with AI models, you get output that is sloppy, looks the same as everyone else's, and results in zero improvement in how customers perceive you.
After this workshop, all that will change. We will teach you how to harness the power of frontier AI models like Claude Fable and GPT-6 Astra to create brand outputs at the volume the market now demands, without compromising your distinctive style and tone.
You will learn how to build two artifacts: a brand brain, i.e. a single context system that gives every AI agent your voice, and a synthetic panel, where AI simulates your real customer segments to predict how positioning will land without spending a dime.
Bring a real brand. You build on it across the four hours and take it to the next level.
Master the specific techniques to leverage AI for building brands without becoming generic and sloppy
Design a brand brain your team and your agents can both work from
Simulate a self improving synthetic panel that represents your real customers
Scale content that is personalized, authentic, and memorable (i.e. not AI slop)
Instrument metrics and analytics to understand real world impact
Who we built it for
Founders
Founders who are the brand, and need it to hold up without a marketing team behind it
CMOs and brand owners
CMOs and brand owners who need a coherent AI strategy that produces real results without diluting brand quality
Agency leads
Agency leads who need to scale client output quality and quantity without adding headcount
The agenda
Bring a real brand. You build on it across the four hours and take it to the next level.
Introduction & Context Setting: Why all AI output looks the same, unless you deliberately create the system that helps you become distinctive and personalized
Building A Brand Brain: Take your existing brand artifacts and run them through our platform / assessment system to create a brand brain that captures your voice, tone, and imagery.
Designing A Synthetic Panel: Use proprietary methodology developed by our team of industry experts to craft synthetic panels weighted by your customer mix and representing your unique personas
Wiring A Production Workflow: Harmonize the brand brain and synthetic panel to craft multiple AI creatives that are VISIBLY better than generic AI slop
Creating Metrics And Feedback Mechanisms: Learn which metrics you need to monitor, how to interpret them, and how to feed them back into your synthetic panel and brand brain for continuously improving outputs
Your next 30-day plan: How to keep the momentum going after the workshop.
How we'll interact
Live session on Zoom — Learn directly from Amit Singh & Akhil Raj Gupta in a real-time, interactive format. Ask as many questions as you like.
Lifetime access — Come back to the recording and everything you built on the day, whenever you need it. Stay connected after the workshop via email or WhatsApp.
A room of operators — You work next to other founders and marketing leads solving the same problem on a different brand.
Certificate of completion — A record of the day for LinkedIn or your employer.
Who you'll learn from
Amit Singh
Founder at Kensaa | AI Marketing Leader (ex Mastercard)
Amit Singh is the founder of Kensaa, a frontier digital marketing firm building AI-driven content and brand systems for businesses across industries. An IIM-A alumnus, he's previously worked at Mastercard in NY and is a patent holder in the US and Singapore.
He spends his time obsessing over how to harness powerful AI systems to transform brand identities, how AI driven marketing can become a competitive force without unlimited budgets, and how companies can take advantage of this unprecedented era of intelligence.
Akhil Raj Gupta
Founder at Luminary, ex Airbnb
Akhil is the founder of Luminary (theluminary.ai), an AI platform that connects world-class practitioners to individuals and companies for AI education and training.
Akhil is also an executive advisor to CEOs on AI transformation and strategy, helping them to deploy AI in their organizations, become superproductive themselves, and build customer facing AI products.
Before that, Akhil spent years in Product and Strategy at Airbnb in SF, where he owned the global customer loyalty and brand goodwill mandate — one of the company's largest P&Ls, run across the most operationally complex marketplace in the world.
Everything else you need to know
No. You need a brand you are responsible for. If you can describe what your company does and who it is for, you have enough to build with.
Join the waitlist
The October workshop is sold out.
Register below and we'll contact you when the next one opens.
Testimonials
What people are saying about the Luminary experience.
Senior professionals and founders across industries, in their own words.
Akhil has done a wonderful job of explaining the basic fundamentals of how Generative AI works, and then taking us through the journey of practical application of the concepts through do-along sessions. What began with a simple chat with Claude, ultimately allowed me to orchestrate multiple agents at the same time. Highly recommended to make best use of generative AI not just to be more efficient, but to actually build things that are tech based.
Akhil did an absolutely fantastic job in that he opened our eyes to the art of the possible with AI agents and sub-agents. The hands on working sessions were the highlight - he held our hand building agents and sub agents to do real world work!! I give this class a 5 star review for a host of reasons from real world applicability to Akhil's teaching style to his willingness to help one on one in getting you more knowledgeable!
The AI training with Akhil was a great experience. He took us from the basics to practical applications, making the concepts clear and easy to put into action. As a coach, he is intuitive, patient, enthusiastic about sharing his knowledge, and in tune with the latest developments in AI. The one on one sessions were a huge help and the flexible calendar allowed me to balance it with work schedule. The most valuable part for me was learning how to design and create an agentic AI environment for my work in inorganic growth. I came away with a stronger understanding of AI and the confidence to apply it to real business challenges. Thank you, Akhil, for an engaging and highly relevant learning experience. Wishing you the best!
I'd been using AI for brainstorming and a few automation experiments, and I was curious about what else was possible. But with so much content out there, I didn't know where to start. These 4 weeks gave me that foundation. Akhil is hands-on and breaks down the basics, so each step builds on the last and the results compound. The applications are endless, and I see myself deploying agents far beyond what I'd initially thought possible.
It's been hugely useful. By the end of the week I was spending most of my time at work on Claude. The course made me understand the different parts, what you need to get right, and how to get to the answer — and when things go wrong, I know why. It's opened the door to operating in a very different way.
I took Akhil's course to 10x myself and my business with AI. It delivered. Akhil cuts through the hype and teaches you how to actually use AI: to think, build, and operate faster. I came away with frameworks I use every single day, and a completely different view of what a lean, AI-first company can look like. If you're a founder who's serious about AI, this is the course to take.
It's been amazing. Concepts like subagents, context rot, connectors like Firecrawl and compacting are extremely useful — it's really helped me understand and be more familiar with AI and agentic AI. Loved the discourse in the cohort as well.
Had a fantastic experience. Akhil was extremely proactive and his ability to translate complex concepts into actionable steps is incredible. Loved the detailed readings and especially the 1:1 sessions focused on my specific workflows.
Extensive use of agents with browser capabilities, artifacts, a “second brain” within Claude, and a “AI first” mentality that forces me to close the feedback loop by updating real-world decisions back into Claude.
Great foundational course for anyone figuring out how to use AI to streamline everyday tasks and work smarter, with a lot of practical use cases. Sessions were quite interactive and insightful. Definitely helped me understand the fundamentals of AI better and more importantly, how to actually get better and more useful outputs from it. Highly recommended!
The course is very well structured, with practical learning that can be applied immediately. Akhil brings deep knowledge of AI and, more importantly, explains it in a very practical and relatable way. I came with several useful ideas that I have started implementing in my work.
Akhil’s course curation made the course accessible from both a conceptual and practical standpoint, notwithstanding my zero technical grounding. Provided you apply the principles and techniques taught, the course will benefit anyone whose work involves a computer. The heart and soul of the course, however, was the 1:1 sessions with Akhil. AI agents remain in their relative nascency with no settled playbook for their use. Being a practitioner himself, Akhil uses these sessions to tailor the contents into my own AI workflows. His command of AI as a technology added a further dimension. Several of my doubts went deeper than the course material and, at times, well beyond its scope. Akhil addressed those with ease. For anyone who wishes to use AI meaningfully rather than a glorified web search tool, I recommend this course without reservation.
Two things stood out for me. Learning how agents actually work and how to build a customised agentic system for myself took away so much of my anxiety about AI (it stopped feeling like a black box). And the cohort itself was so thoughtfully put together that it genuinely made the learning experience outstanding.
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